A graduate of Santa Monica College in Los Angeles, California, Baskins began his career in international trade by opening his first retail store Pale Face in Sapporo, Japan, in 1992. Baskins quickly expanded to six global retail stores, including a thriving wholesale trading business throughout the 1990s with outlets in Tokyo, Los Angeles and Sapporo.

He then expanded into Bangkok, Thailand, in 1999 as the official distributor of Von Dutch and Ed Hardy clothing brands, opening eight retail stores in key department stores and shopping areas throughout Thailand.

In 2005 Baskins started his entertainment and food and beverage businesses in Bangkok, opening his first club named Gazebo on Khao san road, then expanding to Sukhumvit, opening the infamous Gazebo Soi 1 in 2007. During this year, web 2.0 was born, and digital marketing gained popularity with the start of Facebook and Baskins’s commitment to expanding his skillset to digital marketing.

What followed was making a fundamental change through events via the Baskins founded LUSH events. This initiative promotes positive social and environmental change by hosting eight events involving over 20,000 people and raising awareness and funds for social projects in Thailand.

In 2013 Baskins joined Panthera Group as Director of marketing, later becoming CEO of OG Retail Company. The OG Canna Company is a dedicated group of passionate individuals with two primary goals. The first goal is to create a high-quality immersive cannabis experience for customers throughout our uniquely individually branded retail stores in Thailand. The second goal is to supply these outlets with the OG Canna Company’s own genetics in the form of 32 cannabis strains directly from our cultivation facility. The OG Canna Company has additionally partnered with Mahakan Biotech to offer lab-certified cannabis throughout OG Canna Company outlets.